Catherines: Affordable Fashion for Full-Figured Women
The department store Catherines was already concentrating its efforts on carving a distinct name for itself by catering to full-figured women well before everyone else decided to jump on the bandwagon. During the 1960s, a tenacious woman going by the name of Catherine Weaver set her sights on opening a small Memphis based boutique. Being a plus size woman herself, Weaver wanted to create a synthesis of beauty, style, and self-assurance to clients whose options when it came to fashion were significantly limited at the time. Catherine Weaver’s rolling of the dice ultimately yielded positive results. Nearly 400 Catherines stores… Read More